Just like fitness-phobics head to the gym in the new year, singles flock to dating sites in droves on January 2, which Match.com says is its busiest day of the year for new member registrations. Last year, the site saw a 55 percent increase in newbies.
Why that is is pretty self-explanatory when you think about it, but Match’s chief scientific advisor is on hand to explain:
“Christmas is a time of celebration, a time of reflection, and a time of rebirth,” says biological anthropologist Dr. Helen Fisher. ”Long before our forebears celebrated Christmas or Hanukah, they celebrated the Winter Solstice (Dec. 21), the shortest day of the year — and the rebirth of the sun. So midwinter has long been a time of reappraisal, a time to reflect on what we have and what we lack. And as the holidays come to an end, we naturally resolve to fill what’s missing in our lives — particularly love, the most powerful of our human needs and joys.”
In fact, high season for Match spans December 25 to February 14, which encompasses most of the major family- and significant other–oriented holidays.
Also, we might add, for you veteran online daters, now’s your chance to pounce on some fresh meat. Meow.
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