America watched with bated breath as major U.S. companies rolled out multi-million-dollar ad after multi-million-dollar ad during last night’s Super Bowl. But there’s one spot, for adult site Pornhub, that never aired — despite its lack of explicit content.
CBS’s standards “do not permit advertising related to pornography,” no matter how tame, so the ad was rejected. Here’s what Pornhub had to say about it:
“The Super Bowl is the Holy Grail of ad spots and given our website’s huge following in the U.S., we developed a G-rated commercial that we felt would meet the network’s advertising standards,” stated Corey Price, Vice President of Pornhub. “We would understand their decision if the commercial contained sexually explicit or offensive content that wasn’t safe for the family-friendly telecast. But there is nothing controversial about it, so we’ve released the commercial online to let the people of America voice their opinions.”
Wanna watch it? (Of course you do.) Check it out below. Pornhub says the video has racked up more than 3 million views in less than a week:
Our take on the “controversy”: Despite this being a (brilliant) PR stunt, we think that this ad is not only funny but a fantastic example of the novelty and thrill that a positive shared erotic experience can bring to a relationship. Provided that the porn consumption doesn’t cross into overuse by one party to the detriment of the relationship, of course. But if you’re using it to explore your own desires and as a tool in your own relationship? We endorse that. Even if CBS doesn’t.
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