Sex toys for women only in Sweden?

(We’re certain it wasn’t Swedish hunk Freddie Ljungberg who complained. He may have to go without if shopping at Apoteket, but we have a few ideas on how to keep him happy.)

Sometimes people just have too much time on their hands! Men in Sweden got their panties in a ruffle because the state-owned pharmacy only stocks sexual aids for females. Sometimes activism just seems like attention seeking. Read all about it in David Thomas’ article in the Daily Telegraph:

, the state-run chain in Sweden, has been reported to JämO, the country’s equal opportunities ombudsman, over its decision to stock only female sex aids. (See below.)

The chain introduced the lines of vibrators and other items (from LELO) in June, but two claims have already been made against it.

One said that Apoteket was guilty of double standards, giving a “misguided and untrue view on sexuality where a woman with a dildo is seen as liberated, strong and independent, whereas a man with a blow up plastic vagina is viewed as disgusting and perverted.”

But the company has defended its decision, saying it would stock sex toys for men if there were any good ones on the market.

Eva Fernvall, who oversees products for Apoteket said the company believed “there are no products of good quality for men on the market”.

“Should there be such products specifically for men, then there is nothing stopping us from selling them,” she added.

The ombudsman has rejected the claims, saying that “Apoteket’s goods are made available to men and women, and therefore Apoteket does not break the law regarding sex discrimination”.